my work
Websites and digital media I have created throughout my career.

Hoopla Doopla
Profile: A leading cash back shopping website, providing coupon codes, discounts, daily deals and cash back from over 1700 online stores.

My role: Created full user experience; Site design, navigation, wrote all content. Worked with PHP development team, created social media presence, helped plan and build online referral rewards program, handled all public relations, and more.

See it : Website, Facebook, Twitter

Hoopla Doopla

Biodex Medical Systems
Profile: A worldwide leader in manufacturing products in the areas of nuclear medicine, diagnostic imaging, and rehabilitation.

My role: Managed 500 plus page website, art direction, email marketing and cost per click ad campaigns, built and maintained company’s ftp and intranet sites, created touch screen interfaces, digital video and sales presentations, and more.

See it : Website, Web Ad Campaign

Biodex

Capella Flavors
Profile: A manufacturer of fat free, calorie free, sweetener free flavoring for diet foods, beverages, water, and much more.

My role: Complete front end design, site content management, email marketing and pay per click ad campaigns, landing pages, product packaging and marketing materials.

See it : Website, Products, Web Ad Campaign

Capella Flavors

Guidelines Magazine
Profile: An internet magazine designed to keep the physical medicine industry informed about the latest happenings in neuromuscular evaluation, therapeutic exercise, rehabilitation, testing and training.

My Role: Transformed existing print publication to online internet presence.This site was a micro site for Biodex Medical Systems. (Above)

See it: Screen 1, Screen 2, Screen 3

Guidelines

Outdoor Tom
Profile: An award winning author, Tom Schlichter has penned over 2,000 outdoor articles for both local and national magazines such as Sports Afield, Offshore, SaltWater Sportsman, Boating and New York Fishing and Hunting Magazine. I created this site to promote Tom's latest book, "Long Island's Best Freshwater Fishing".

My Role: Complete front end design, ecommerce.

See it: Website

Outdoor Tom

Lotto Analyst
Profile: An online service created to help lottery players increase their odds of winning state lottery games.

My Role: Complete front end design, designed company logo, participated in the planning and production of site's dynamically generated features.

See it: Screenshot

Lotto Analyst

DynaVault
Profile: An online internet service that will provide a personal database for software developers to manage their solutions, such as scripts, and code snippets.

My Role: Complete front end design, designed company logo, participated in the planning and production of site's dynamically generated features.

See it: Screenshot

Dynavault

D.B.L. Associates
Profile: A medical billing company, exclusively devoted to the recovery of outstanding medical accounts.

My Role: I built two sites for this company. One for their New York location, and one for their Georgia location. Sites are nearly identical in design. My responsibilities are complete site design, maintenance, logo design, and creation of online PDF documents for the site.

See it: Website

D.B.L. Associates

Echelon Productions
Profile: A dynamic, first rate, full-service production company which has produced television commercials and video spots for companies such as Calvin Klein, Nissan, and Compaq.

My Role: This site was a redesign project. In addition to the new design, I added video spots from directors in the company for all their television commercials.

See it: Screenshot

Echelon Productions

Balance System SD
Touch Screen Interface
Profile: A product of Biodex Medical Systems, Inc., The Balance System SD is a simple, efficient, balance screening and training tool.

My Role: New color touch screens were added to the product. I designed the complete user interface for the software's all new testing and training applications.

See it: Screen 1, Screen 2, Screen 3

Biodex Balance System

Gait Trainer 2
Touch Screen Interface

Profile: A product of Biodex Medical Systems, Inc., The Gait Trainer 2 is a treadmill with an instrumented deck that monitors and records step length, step speed and right-to-left time distribution.

My Role: New color touch screens. I designed the complete user interface for the software's all new data collecting and monitoring applications.

See it: Screen 1, Screen 2, Screen 3

Biodex Gait Trainer